Tuesday, April 16, 2013

Meridian Brass Marketing

Meridian Brass
In our last class, we discussed how professional brass ensembles market and publicize themselves. I just discovered a very unique marketing technique by the Meridian Brass (No, it's not the Meridian Arts Ensemble). The strategy of a "theme" recording, combined with social media and interactive online multimedia creates an interesting advertisement for their next recording. You can view it here.

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